![]() ![]() ![]() Aside from its premium taste, MD2 has better nutritional content with four times more vitamin C than regular pineapples and is thus much sought after. In order to remain competitive, DMPI will continue to sustain its premium quality, increase its hectarage for MD2 pineapples, improve its operational efficiency, and reinforce its business partnerships to expand its branded business and solidify its market leadership.ĭMPI’s pineapple variety MD2 is a premium fruit with a bright golden yellow color, exceptional sweetness, lower acidity, better appearance and longer shelf life. Ltd., one of the largest fresh distribution companies and DMPI’s biggest distributor in Japan. They have established a reputation for quality,” said Tatsuya Ishiguro, President of Union Co. “The high quality of fresh pineapples that we source from DMPI is the reason why they are among the market leaders in Japan. ![]() Likewise, DMPI aims to leverage the strength of its key distributor relationships in the region to expand its presence in Japan and South Korea where it is among the top three exporters. “We are very pleased to be a partner of DMPI in expanding the fresh pineapple business in China where per capita consumption of imported pineapples is much lower than in other North Asian markets.” Liu Zhijie owner of Goodfarmer Foods Holding Group Co., Ltd., one of the leading fresh produce distribution companies and DMPI’s key distributor in China. “Chinese consumers prefer trusted brands such as S&W which consumers are willing to pay a premium for,” said Mr. Its MD2 variety is sold primarily under the “S&W Sweet 16” brand in China, Japan and South Korea. The company aims to double by 2025 its fresh pineapple retail distribution network that currently has about 15,000 outlets.ĭMPI’s fresh pineapple exports are a significant part of its branded business. There is plenty of headroom for growth as the value of fresh pineapple imports into China is expected to grow at 9 percent per year between 20 according to GlobalData.Īlready, DMI plans to penetrate more retail outlets in tier 1 cities and move inward to tier 2 and tier 3 cities in China by adding new distributors. This strong export performance has enabled DMPI’s fresh pineapple exports to grow revenues by 37 percent, from P4.2 billion in April 2019 to P5.85 billion ($119.9 million) in April 2021. China’s import of fresh pineapples grew at a compounded average growth rate (CAGR) of 18 percent from 2015 to 2020. ![]() This resulted in import volume of 182 million kilograms last year where China is DMPI’s primary driver of growth in the North Asian markets. Other producers of similar quality pineapples in Taiwan have a short seasonal harvest period of only a few months given their climate. “Today DMPI is one of the three largest exporters of MD2 pineapple in Asia given the convergence of natural conditions that are uniquely abundant in the Philippines, complemented by extensive human and technological resources, and an enterprising commercial acumen and business leadership which have enabled DMPI to deliver premium quality pineapples through its business partners,” said the company in a statement.Ĭosta Rica, which is located on the other side of the globe and producer of MD2, is too far to be able to compete with MD2 growers from the Philippines. ![]()
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